As a society we’ve got some really tough challenges to focus on: global warming, energy efficiency, resource depletion, and pollution prevention… not to mention business economics! We are fortunate to have really smart people focused on solving these problems. One part of the solution is for us to continue developing eco-responsible products and services. In fact, I’m pretty excited about some of the product eco-design work we’ve got going on here at GE. I’m Bill Flanagan, and I lead the Ecoassessment Center of Excellence here at GE Global Research. It’s a fascinating area. Let me tell you why!Imagine that you are a product designer and that you are asked to come up with an innovative eco-design for a particular product. Where do you begin? How do you know whether your product design concepts are eco-responsible? Are there generic guidelines for this, or will it depend on the product’s function? What tools and knowledge do you need in order to be successful?
First of all, let me share a little secret I’ve learned: there’s a lot more to a product than meets the eye. I no longer think about products as “products.” Instead, I think about them as “product systems.” Take a simple example: How about that chocolate bar waiting for you in your locker, or at home on your counter? It didn’t just appear out of nowhere… somebody had to grow the cocoa beans and other ingredients, which then had to be harvested, processed, transported, manufactured into a candy bar, wrapped, delivered, and sold. Somebody had to print the wrappers, and somebody else had to manufacture the ink that was used on the wrappers. You’re probably going to throw the wrapper away, which means it’ll probably end up in a landfill. Hey… this is a pretty complicated chocolate bar! And you know what? Most product systems are at least this complicated, if not more so!
Whew! With all that in mind, the first step in product eco-design is to understand what the environmental impacts actually are across the product’s life cycle, from materials extraction and processing through disposal at the end of the product’s life. To do this we use a methodology referred to as “Life Cycle Assessment.” This can be a pretty tricky technique, but if done carefully and correctly, it can yield a tremendous amount of insight about the environmental performance of a product system.
But the fun doesn’t stop there! In fact, this is where the fun begins! Once you have an understanding of the environmental impacts and where they are coming from, you can use this knowledge to innovate new design ideas! Of course, improving the environmental performance of a product system can be extremely challenging, because we have to also pay attention to other critical product parameters such as functional performance, product safety, and a variety of business metrics.
What else do we need to consider? Oh yeah… workflow! Product design and manufacturing involves a whole lot of activity and a bunch of people in different roles. To implement new tools and concepts requires an understanding of this complicated workflow. Who does what? What tools are needed where? And it also depends on the goal. Are we redesigning an existing product, making the next generation version of an existing product, or coming up with something entirely new? The workflow may be somewhat different for each of these cases. We may use different eco-design tools and strategies depending on the application.
Right now I’m working with GE Healthcare’s global design organization on a pilot project to explore the use of life cycle assessment and eco-design tools for a sophisticated piece of medical equipment. Here’s where we get to put all this stuff together and see how it works. We call it a pilot project because we’re trying out all these concepts, getting lots of people involved, talking to them, learning from them, and finding out what their roles are and what kinds of tools they may need to do their part. It’s really very fascinating… engineering at the intersection of people and technology. Figuring all this out is the challenge of a lifetime. Man, I just love a good challenge! I’ll keep you posted!